Hapert, 17-07-2025

Tailored feeding pays off: each cow produces 2.7 kilos more FPC milk daily

Cows aren't the same

So why feed them like they are? The MS High Performance Box is a new innovation from MS Schippers, built to make sure each cow gets exactly what she needs, no more, no less.

In the past decade milk production has shot up 30% per cow, but feed intake increased only by 10%. That gap wears cows down, especially around calving. The MS HPB helps to support cows in this critical phase. It gives each cow the right support at the right moment, automatically, without adding to your workload.

Here’s how it works

A cow walks into the MS High Performance Box, gets scanned by her ear tag, and the system doses her supplementary diet based on her transition stage: a fresh, dry, or lactating cow, she gets what she needs. Farmers see everything in the HyCare App: who visited, and who might need extra attention.

The box works with proven products like MS KetoProtect Plus to support a cow’s energy balance and MS Transmix for key vitamins and minerals. Not in transition? No problem, MS Tastebooster keeps cows coming back daily so they keep the habit for when it matters.

Tim Verbruggen, product manager at MS Schippers:

‘At our customers we see that the individual nutritional support had a significant impact on their technical results. We followed 4 dairy farmers very closely and we saw an average increase of fat and protein corrected milk of 6,0 kg with 0,13 kg fat and 0,16 kg fat per day per cow in the first 3 months. For the entire year we see an average increase of 2.7 kg. FPC milk.

Farmers using the HPB say it smooths out their herd. Less guessing, more consistency. Fewer cows fall behind, and you don’t waste time or product.

It’s smart feeding, built for the way you work.